With over 2 million members currently signed up to the adult dating network, 3,500 new adults joining every day and month on month growth exceeding 8% we are confident that the demand for our services exists.

The recent upgrade to our site plus the regular addition of adult related articles we trust has gone someway to reach our goal of being one of the UK’s adult dating service providers but we are still not content!

Over the last 12 months two areas that have concerned us is the balance of male to female members currently a ratio of 25:75 and the length of time members are retained. In order to get some answers to these questions we conducted a survey to try and ascertain why members become disillusioned. The results were not surprising but did get to the core of our problem. Female members were not being retained due to be overwhelmed with interest…too many males chasing each female. While male members were becoming disillusioned because 3 males were chasing every 1 female this was reducing their ability to find the right partner or dating.

So as of 22^nd February Affairs and Dating will offer FREE MEMBERSHIP to all female members. The free membership gives every female full access to all of our dating features: free search, free profile matching, free searching and free messaging.

Will this improve the user experience… well we think so! Last year we ran a brief experiment by offering free membership and the update was fantastic so we are sure that this introduction will benefit all members looking for fun, romance or illicit encounters.

So, should you date older or younger than your age? Here are some things to consider.

Body

Obviously, it’s a lot easier for younger ladies to achieve and maintain great bodies because they still have a higher metabolism (so they don’t get fat), and the stress lines still haven’t showed up. On the other hand, because older women tend to come with more stable bank accounts, they can now afford what younger women have – great bodies with the help of personal trainers, and zero wrinkles thanks to Botox. Of course, a younger woman wouldn’t have to go through great lengths to maintain her body. She can drink all the beer she wants one night and it wouldn’t readily manifest on her belly the next day. On this regard, when it comes to local dating, younger women win the body criteria.

Sex

The truth is that a lot of younger women still don’t have sufficient experience in this area. Dating a ‘virgin’ may sound great until you actually date one and realize just how nervous and awkward they can get. In comparison, older women know what they want. In any affair, it’s better to be with somebody who is confident and more likely to get adventurous because she knows her way.

Relationship issues

A woman in her thirties will probably have her fair share of bad experiences when it comes to dating, affairs and practically every type of adult dating you can think of. This means that the next guy in line (that’s you) will have to work harder at proving that you’re not like the others. There’s a lot of pressure on you to make sure that you outdo her last great affair. Younger women, on the other hand, are practically blank slates; you just have to be better than her high school boyfriend. Note: Older adult contacts are also more particular with commitments and settling down, so if you’re not yet the marrying type, you might want to hang around the younger ones.

Stop moping

Moping over the loss of your job will not do you any good. Get your act together and do something about your situation. Your partner may be able to stand a week or two with you just moaning about your life but after that, you have to start picking up the pieces of your career or watch her and the rest of your dating life go out the door. If you still need to talk about it after over analyzing the situation with your partner, seek out another adult contact or a friend to hear you out so your girlfriend doesn’t have to listen to your complaints for the nth time.

Stick to your schedule

You’re unemployed, not on holiday. Try to stick to your normal routine by waking up and leaving with your partner as you would every morning when you were still working. Getting out of the house will increase your productivity and get you motivated to sort things out again. This will also maintain a level of normalcy in your life. Go to a nearby coffee shop and peruse your job listings there. Consider looking for a job as an actual full-time job.

Don’t wait at home all the time

One of the best dating tips that you should remember in the midst of unemployment is to never let your girlfriend always find you sprawled on the couch when she gets home from work in the afternoon. Even if you’ve had a full day and you really spent your time looking, the fact that you’re home earlier than she is all the time will only look like you’re just slacking off.

Accept her help

Sometimes, it’s better to accept the assistance of an adult contact or your girlfriend when it comes to dealing with unemployment. It’s easy to get defensive when it’s your girlfriend who’s helping you find a job but it’s better to just get over your pride. It will turn out to be more constructive than destructive in the long run because you’ll have another person thinking about how to get your career back on track again.

Unemployment and dating for most men can be quite troublesome especially when they are put together. But understand that better days will be on the horizon. After all, when you’re down, there’s no other way to go but up. So don’t make your dating life suffer just because you’re out of a job. Do something.

First, realize that you are not alone. Fear of rejection is common in both the serious and the casual dating scene. Too many dates have failed because one or both parties were simply frightened of getting rejected, thus impeding open communication. . Interestingly, even a no strings encounter can cause this debilitating fear.  This fear (coupled with nervousness) can keep you from being your best self in front of your date. You get so uptight that you stutter whenever you speak and you don’t get to express exactly what you feel. You are not the ONLY nervous dater, though, so be easy on yourself. Acknowledge that your date might actually be feeling a little tense, too, and you will begin to relax.

Keep this mind: It’s okay to want to be liked. Everyone wants to come across as attractive and popular. And it’s only normal to feel inadequate at times especially when you’re in the company of someone you really like, or even someone you’ve met through internet dating and who you’re meeting in person for the first time. There has to be something awfully wrong with you if you don’t even feel the least bit uneasy about what your date might think of you. So chill – you’re not abnormal.

Once you’ve cut yourself some slack, it’s time to go past this fear and start enjoying your adult dating exploits. You have to boost your confidence in order to be more interesting to your date. Confidence allows you to smile and take jokes in stride. It can make you even more approachable to your adult contacts because you look more relaxed and in your element.

Confidence can help you deal with your fear in dating. This will not get you the person you’ve been dreaming about. And no one will like you if you always clam up on them. You have to start liking yourself to get other people to like you. Fear in dating is almost always reflective of your perception of yourself. If you feel insufficient in terms of skills and looks, this will only feed your fear of rejection, which will keep you from successfully interacting with your adult contacts. So smile – believe that you’re the great person you are. Have fun on your next date and conquer your fears.

When you’re single, steering through the UK dating scene can be a tough situation. A lot of people are looking for “The One,” and if you want to get ahead of the rest, it’s time to put yourself out there. Being shy will not get you places.

No more singles?

It seems that in the UK, there is a shortage of eligible adult contacts, rendering dating a competitive sport. A majority of the people are part of a couple. You only need to enter a bar downtown on a Friday night and you’ll find couples making out or flirting like there’s no tomorrow. Observe this trend for a few more weeks and you will quickly see why local dating has become too crowded – and that perhaps, it’s time to get out if you really want adult fun.

You just need to know where to look

There are lots of eligible singles out there, and those who cannot seem to meet these singles are probably just looking at the wrong places.

1. Use the internet. Sign up to reputable dating sites like AffairsAndDating.co.uk and you can meet singles asap. There are many benefits to online dating – you can see info about a person first before you agree to meet, for example. Online dating sites also allow you to easily filter people and focus on the group you are eyeing, such as daters in your age range, daters with a certain education, etc. Remember that the social scene in the UK is sort of ageist. Daters aged 25 and younger usually don’t have issues when it comes to finding someone to hang out with on a Friday night because they can get dates through classmates, colleagues, and practically everyone in their age group. But lets face it – you are older now, and it’s harder to meet people in the same wavelength. In online dating, you can easily sift through the dating pool and meet singles you are truly compatible with.

2. Another option is no strings dating. If you know where to look, you will find “semi-attached” individuals – people who are not quite in serious relationships are free to date others. Most of them are just looking for casual dating, though, so don’t expect a wedding soon. No strings dating is a growing trend in the UK, and you should take advantage of it, especially if you are just looking for fun. Who knows? Your relationship might take a more serious turn. You can even meet the love of your life. Luckily, dating sites like AffairsandDating.co.uk allows you to meet people who are looking for relaxed, casual dates. Become a member now, and start dating.

After a bit of brain storming in the office we came up with what we believed were the top methods of locating Affairs and Dating:

1.    Internet Search Engines using Dating terms
2.    Recommendations
3.    Media advertising
4.    Dating Blogs or Dating Forums
5.    Other Social Networking: Facebook, Twitter etc

Search engines – Most Popular Dating Search Terms

With the help of a nifty piece of software we first looked at the most popular terms that people may use to locate a preferred dating site. We had intended to define this by search engine but the “intelligent” one in the office said that 85% of people use Google, so we decided not to bother.
After a bit more brainstorming and the help of our gizmo we were not surprised to see that the most popular search term was “dating”. What did shock us however was the amount of searches that people in the UK conducted using that term; in excess of 30 million. Considering there is only 60 million people in the UK that is a whole lot of people looking for a date. Next on the list of most number of searches came “London Dating” with just over 4 million then numbers seemed to drop away with terms like “Gay Dating”, “Soul Mates, “illicit Encounters each providing in excess of 100,00 visits per month. So our conclusion was get to page 1 of Google with the term dating and you are on the road to success…watch this space!

Recommendations

Any business who is serious about marketing must embrace opportunities provided by personal referrals. If someone has received a good service and they can pass on their own dating success story then the chances are they will tell their friends. At Affairs and Dating we whole heartedly encourage this by providing membership incentives to those who recommend a friend to adult dating.

Media Advertising

Without a doubt any form of exposure is positive however this must be balanced against the return on investment. Plus advertising a company that promotes adult affairs and encourages people to seek adult fun and not to be monogamous would probably not win favour on prime time TV/Radio. So you will not be surprised to hear that we will not be venturing into main stream media publications.

Dating Blogs and Dating Forums

We love these and take every opportunity to enter into meaty discussions on all sorts of forums discussing all aspects of dating. Not only are they a great chance to meet likeminded people but they are also a great source of advise. Clever use of analytics tells companies how individuals arrive on sites and more importantly where they come from. Thank you to one of our main competitors in the online dating world. If only you knew how many of our members start off looking at your site. On the subject of dating forums Affairs and Dating will soon be launching our own blog so I hope to read your comments soon. If you cant wait and want to keep track of all news articles submitted sign up for our RSS feed.

Social Bookmarking

Like dating blogs and forums creating a profile of the likes of Facebook and Twitter will obviously increase your exposure and drive traffic to your site. Our twitter account went live only a couple of weeks ago and already we have seen members finding our site via this medium. So time permitting we will try to keep this updated.

Dating Demographics

Back to the nifty bit of software again produced some interesting results. Not sure what to read into the stats, does living in these areas mean you have a high sex drive or are more likely to have an affair. Or is it simply that more people live in the major cities that aside our top 5 member dating hotspots are:

1.    London
2.    Birmingham
3.    Manchester
4.    Glasgow
5.    Milton Keynes

If you are the member who lives in Margate, what are you doing, can’t you recommend some friends in your area. You are our only Margate member congratulations x (unless you are a man then good on ya mate)

Male v Female Ratio

Finally what is the percentage of members based on gender? Well this is not always as straight forward as it seems but based on numbers then yes men are more likely to join dating sites  in the ratio of about 60:40. That said, the feedback we receive from our female members shows that this is an advantage as choice = more fun!!